Throughout November, the White Ribbon Association supports two very important annual events; Alcohol Awareness Week (13 – 19 November) co-ordinated by Alcohol Concern, and Road Safety Week (20 – 26 November) initiated by the road safety charity Brake. To promote these campaigns, we have developed a combined display which addresses the impact of alcohol on the road.

Although drink driving has reduced over the last three decades, the most recent statistics from 2015 shows that over 200 people are killed annually in drink drive incidents and over 70,000 people are still caught drink driving each year ( While many people feel confident in their ability to drive after one or two drinks, the reality is there is no safe limit that anyone can consume before getting behind the wheel of a car.


Alcohol effects many of the functions which are necessary for safe driving:



Drivers who have drunk alcohol before driving can be easily distracted and lose concentration.


Reaction Times

Alcohol is a depressant drug which means messages between the brain and muscles are delayed.



The perception of different colours and night time vision can become affected, and eyesight can be blurred.


Risk Assessing

Confidence can increase which means drivers are more likely to take risks and make poor decisions.



Balance is impacted when people drink alcohol, particularly affecting motor skills such as eye, hand and foot co-ordination.




Our Community Health Information displays are FREE to those in the West Midlands and North West, and it’s not too late for you to get involved. Contact our coordinator Alison to make your booking today.


Throughout November our campaign displays have been sent out to libraries, community venues, schools, colleges, pharmacies and workplaces across the West Midlands and North West. Our Development Officers are also available to run health events, educational sessions and awareness assemblies in support of Alcohol Awareness Week and Road Safety Week.


If you would like to make a booking or for more information, we would be delighted to hear from you.